I found out recently that the counseling degree I received in 1980 became licensable in New York State in 2005. Had I learned this when it first happened, I could have been grandfathered in and my services would have been eligible for insurance reimbursement. But unfortunately, I found out only a few weeks ago – long after the grandfathering deadline of January 1, 2006. I could still go through the licensing procedure, but it would take years and may not be realistic without the grandfathering – all of which caused me to reassess my fees.
I originally based my fees on what’s usually charged for life coaching, which can be quite expensive (double what I’d been charging) and is never covered by insurance. But in practice I’ve found that my fees put coaching in reach only for affluent clients, and I don’t want to only help affluent clients. So last week I decided to significantly lower my coaching rates.
I posted about this in the Normal Eating forum, and it led to an interesting discussion about phone coaching – who needs it, when do you need it, how does it work? Questions and answers follow.